Cybersecurity in eCommerce: Basics to keep your business safe
When we talk about cybersecurity, we refer to the best practices that are implemented to protect information. In addition, we refer to knowing the weaknesses and strengths of the e-commerce business, in order to determine the level and impact of possible attacks.
In general, e-commerce security is about technology to prevent attacks, but also about how to develop strategies to train employees and users to detect and avoid risks.
Did you know what phishing is? It is a type of fraud that consists of sending information through e-mails, instant messaging, phone calls, among other means. They appear to come from reliable sources, but in reality their main objective is to manipulate the recipient in order to steal confidential information.
In this post we will explain how cybersecurity awareness helps to increase sales, secure transactions and bring benefits to your business.
Cybersecurity as a sales enhancer
In the current context of the global economy, cybersecurity is an indispensable element in the e-commerce sales strategy. Particularly, due to the accelerated growth of mobile devices for online shopping.
This situation has led to an increase in the number of different threats and vulnerabilities in the IT security world. And in response, companies are challenged to keep their customers' data safe.
The key is the ability to develop security elements that protect the online shop and its server. Both elements must contain adequate security measures in order to:
- Ensuring the security of transactions.
- Protect customer data.
- Reduce the consequences of misconfiguration that could increase vulnerability to any cyber-attack.
- Build customer confidence to win customer loyalty.
All these aspects are positively valued by customers every time they consider your eCommerce to make their online purchases. In addition, it is essential to offer these guarantees as it improves the image of the business in the eyes of customers who observe and recognise the good practices established.
Advantages of ensuring the cybersecurity of transactions
Accessing the money immediately, using certain personal data and a special password, is very convenient. Especially as carrying large amounts of cash can be undesirable in terms of security.
Given this imperative, the importance and benefits of cybersecurity in electronic transactions is also clear. The aim is to prevent customers from being easy targets for cyber fraudsters and businesses from losing sales due to customer fear.
- Payments are made directly on banks' servers, as well as on payment chains and mobile networks for cash payments such as PAGO46.
- Credit card, debit card and QR code numbers travel encrypted and only to the secure servers of the payment methods. Sellers never know the identity of this data nor can they store it.
- It effectively eliminates the potential for fraudulent sales.
- Total security for your customers.
- Increases confidence, sales and customer loyalty.
- The bank, mobile networks and payment platforms verify that the means of payment are real and have sufficient funds.
- The payment is instantly credited to the seller's account.
- They can charge customers from anywhere in the world, 24/7 and even in cash.
PAGO46: your partner for secure transactions
PAGO46 is a mobile network for cash payments for online purchases, without the need for your customers to have a credit card or bank account. In this sense, we are your partner for secure online transactions.
In the area of cybersecurity, we work continuously to increase the security levels of transactions between partners and users. In this way, we are able to drive our growth in Latin America.
PAGO46 is totally secure, as it does not store personal or financial information of users and customers. For this, we generate a payment QR code so that the customer can finalise their purchase through our cash collection networks.
Our recommendations to keep you better protected
1 - Use strong and unique passwords for your account. Please note that we will never ask you to reveal your password or username via email, sms, or any other channel. Do not give your account details or passwords to anyone.
2 - Communications in relation to support or complaints will always be sent from a corporate mailbox, for example, xxx @46degrees.net. That is to say, official communications will be sent from mailboxes that have their own domain that will coincide with the name of our company. We will never do it through a personal e-mail, which are usually e-mail accounts offered by the different mail servers on the Internet: Gmail/Outlook.
3 - We will not ask you to download third party software that grants access to your devices.
4 - Download the PAGO46 app only from the official Google Play shop or the IOS App Store.
5 - We will not ask you to download files from websites. Don't let them trick you with these downloads.
6 - Please note that PAGO46 does not store personal or financial information of our users or customers. For this, we generate a payment QR code so that the customer can finalise their purchase through our cash collection networks.
7 - Trust your judgement and use common sense. If an offer sounds too good to be true, it probably is. It's OK to question, reject or ignore requests.
Ensuring the security of customer and user data requires a great deal of knowledge and investment in cyber security. The goal is fraud prevention, trust and credibility, which will ultimately increase your sales.
In this sense, it is best to implement a mobile payment network such as PAGO46. A secure and reliable app with the ability to boost your e-Commerce.