How to Increase Online Sales? 5 Keys for your eCommerce
If you want to increase your sales in your eCommerce, the first thing you need to know is that customers are more demanding with sales made through electronic commerce.
Essentially, they look for good quality service, characterized for the speed and efficiency to provide it, plus a level of security in the operation of the different payment methods.
If your site lacks any of these features, you should make a couple of changes. This way you will improve customer experience quality and you will avoid that this turns into a detractor for your brand.
In order to identify some of the potential weaknesses of your online purchase process, you may review your customer journey in your site your site, from the moment he enters into the site to the checkout to finish the purchase.
Does he spend more time in a specific section? Does he leave the shopping cart? Does he prefer some payment methods over others? Or how does he use them? These are some of the questions you may ask yourself to start improving your eCommerce.
How To Increase Online Sales?: The Entrepreneur Greater Challenge
Entrepreneurs are characterized for their resilience in times of adversity in their businesses. Therefore, trying strategies, theories and concepts is a part of the constant reach for solutions when you have a business on the rise.
The cornerstone of these solutions will always be to think about customer experience in order to broaden the horizons of your business and generate the number of sales necessary to continue growing, developing and improving your products and services. Even when we know this journey is challenging and complex, it is not impossible. That is why we give you some tips below to boost your eCommerce.
Apply the Sales Funnel
If you apply a sales funnel in the correct way, you ensure that those prospects located in the top of the funnel make it to the final stage. Although it is true that not all prospects become customers, an appropriate solid funnel will ensure that fewer people fall by the wayside.
To that purpose, you need a good analysis of the different steps a person who expresses his intent to buy in your store follows
This way you will observe the different forms this process can adopt and the several concerns the customer may have while he navigates through this process so you can act accordingly.
Focus on SEO
Have you ever heard of SEO? Search Engine Optimisation is the optimization of search engines. With a variety of actions applied to your eCommerce site, you can rank higher in the list of results Google gives the user each time the user looks for products in your site.
One of the main advantages of SEO for your eCommerce is connected to organic search results. This refers to the search results that appear naturally without paying in order to rank in a better position.
This strategy is different from what happens when you use SEM that only offers results through paid advertisements.
Pay for the Correct Tools
You also need to know your limits. If you want to increase your sales in your eCommerce site, you need to know you will not be able to handle all tasks so those tools that can streamline those tasks will play a very important role.
Do not be afraid of investing on them, with time you will realize this is the best decision you can ever make. You do not need to manage these less important tasks all the time because they already have a solution using these tools. Pay for those tools and streamline them.
The fact that your business operates efficiently on automatic pilot is one of the main ways to get freedom. So spare no expense in hiring a graphic designer that improves your image, a specialist that plans strategies for growing your business, and, of course, a good server where you can host your online store.
Optimize your Site
It is highly important that you verify your site. How long does it take to load? How does it look like in a mobile phone?
These are details that make your site accessible for everyone and avoid that your prospects leave just before they become your customers
Expand your Payment Methods
Providing a wide range of payments options is one of the strategies that your site must have. Analyze the advantages you may have by implementing a payment gateway in your eCommerce site .
Think of options that improve customer experience. Do not just give the possibility of paying using credit or debit cards and bank accounts because the number of people who have access to banking services is not as large as we tend to believe. The ideal option is that your customer can also pay with cash and 24 hours a day.
In that regard, PAGO46 not only gives the opportunity to pay online using regular entities, but it also includes those individuals who use cash in the system. The platform includes them so that they can operate within the gateway without a credit card.
Why you Should Add P46 to your eCommerce
PAGO46is a cash payment platform for online purchases that does not require the exclusive use of bank transfers or credit cards. This way it includes the large sector formed by those who do not have access to banking services, significantly extending the possibility of making sales in your eCommerce.
For these and other benefits, companies like Uber, Telefónica, Delivery Hero, Rappi, have already join P46, and along with thousands of small enterprises, they understood that extending payment options for customers is a significant improvement of the service quality they offer.
Conclusion
Throughout this article, we mentioned the different strategies you may implement in order to increase sales in your eCommerce site. You need to identify the weaknesses of your site and start working on solving those sources of issues for your customer.
Remember that your customer is in the center of everything you do. Plan based on his needs, optimize your site to increase sales, and above all ensure you have a payment gateway at checkout that protects his data and gives him multiple payment options, including the option of paying with cash.