How To Increase Revenues In Your SME?: Ensure The Victory Of Your Brand
One of the most frequently asked questions by SMEs is: how to significantly increase sales and achieve business success?
To answer this question, it is worth mentioning that SMEs tend to diversify their products in order to try to reach more potential customers. However, expanding stock does not guarantee more sales if the customer only has a limited number of tools he can use to pay for a product or service when he decides to finish the purchase.
Today, for instance, it is possible to sell 24/7 with an appropriate optimization of the ecommerce site and choosing a payment gateway that ensures several options for customers.
This way a SME can manage its sales knowing that its business operates even when its employees are not producing.
How to Increase Revenues in your SME? Ensure the Victory of your Brand.
Revenue increase in any SME is a result of selling more products, but you can only sell when you prioritize consumer experience so that a purchase can be quickly and simply completed, without confusions or difficult procedures for the consumer.
Therefore, that sale increase can only be achieved with the correct strategy designed to facilitate the processes for the customer.
A great way of doing this is implementing a payment gateway with multiple payment options, based on the different types of customers who may be interested in the products.
Certainly, these options include the possibility of operating with several credit cards, traditional banking institutions, and of course transfers and cash. As to the last options mentioned, these are direct service locations where customers can operate using cash.
In PAGO46, we grow your business through our regional cash payment network, which is combined with an online payment button so that you can process payments in cash or in your web site 24/7.
This not only enables the access of consumers to products, but it also allows the SME to gain credibility as these online payment buttons have secure encryption systems that protect the data of the individuals who pay their products or services.
The Importance of Digital Transformation to Boost Your Sales
Other aspect a SME must not overlook is understanding that tradition and years of experience are not enough to make sales.
Even when experience and the very first portfolio of customers are very important, reality dictates a transformation in accordance with the digital world.
This is linked to the fact that if your products or services are also online, the percentage of people who can access your products increases, providing more visibility even in geographical places you have never considered.
Online commerce offers multiple scenarios that, considering the growth of a SME, may really result in an incredible boom. With this type of commerce, a small organization may think, if it wants, in an expansion of its territory of action, incluiding other countries or regions.
In order to transform the physical space of that SME into a virtual space, you should invest in a web site that enables you to show your stock, channel questions, concerns, and, of course, process payments in an easy and efficient manner. You must follow all these steps in the shortest time possible.
You Reach an Audience with no Access to Banking Services
If you are still unsure of how to increase revenues in your SME with an access to the digital world and payment gateways, let us show you another essential aspect.
One of the main advantages of these payment methods is that they do not limit your action to just a few persons who have bank instruments.
On the contrary, their cash collection sites enable access to individuals who have cash, but cannot use it to buy online in many cases.
This is key because even when online commerce is growing fast, the number of people who have access to banking services in Latin America is not high .
There are still many people who prefer buying and paying with cash, so giving a solution to their purchase intent is also important for your business.
Security for Buyer and Seller
Another advantage of the electronic commerce streamlined with a payment gateway is the possibility of providing security for both the buyer and the seller, that is to say, the SME.
Its encrypted processes protect the sensible data of each one of the persons that use it. As to the seller, he gets the money of the purchase only after the involved entities approve the purchase, which guarantees a secure operation. Only then the seller will be in charge of sending the product that was bought.
Conclusion
How to increase revenues in a SME is still the main question every entrepreneur asks himself daily; the truth is there is no magical answer. But one thing is sure; implementing an array of actions and strategies that mainly focus on customers is a good choice.
InPAGO46our mission is to make an easier access to a product a person wants or needs.
We do this using a variety of payment methods that give easy and fast access to a product or service that satisfies the needs of that person, which otherwise could only be bought in a physical store.
We know that many online purchases are made on impulse, so SMEs must be ready for the moment the customer has that need of buying in his site and capitalize on that interest.